Thursday, May 21, 2009

Microsoft's Laptop Hunters Ad Not Impressive

I have to say, the Laptop Hunters series ad from Microsoft is really not impressive. (I have the official video clips down below.) Well, true, in this economy, it must be very appealing to the general crowd and I think Microsoft is being successful in that aspect. But basically, what Microsoft is saying is that Windows computers are simply cheap; that's it, nothing more. For a while, sales will go up, but in the long-term, will the "PC" manufacturers be happy for what Microsoft is doing for them?

Side note, although I'm a fan of Apple products and do some development on its platform, I do depend on Microsoft products and they are equally important. So I'm not trying to say Apple is the best and Microsoft always sucks, but Microsoft is kind of doing that on its own.

Can Microsoft ever have a branding image that ties to keywords like: "innovative", "gorgeous", "easy-to-use", instead of "cheap", "copy-cats" and "frustration"? Oh, BTW, Microsoft itself doesn't tie to "cheap" at all, but their sales channel, "PC", does. No wonder why PC manufacturers are exploring Linux flavored OS and some even installing Mac OS!

The first of the series. Yes, direct comparison with Apple.

Actually a different Lauren. I'm starting to wonder if Microsoft is hinting a new operating system named "Lauren"…


bjbk said...

Very intuitive commentary. Thanks!

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